Education & Resources
We’re proud of what we create, of course, and the majority of people aren’t equipped to be able to effectively critique our work. So why is it still such a pain in the ass when they’re coming back to us for reworking an image?
I’ve been fine tuning my workshops, tuition and mentoring over the pandemic and have battle-tested my programs am now making them available to anyone who wants to book in.
Charging appropriately for what we do is something, as creators, we really should get a grip on. With the ever growing number of amateur, semi-pro, part-time freelancers and professionals making imagery and video content (from self-shot cellphone “infuencer” footage to full team studio driven creators) how do we make sure we’re providing value to our clients whilst at the same time respecting our colleagues and making sure we aren’t fighting one another to the bottom of the barrel.
If there’s any questions that you’ve got from any of these articles then drop me a line or book in a consultation and we’ll discuss things!
As creators who are making work for someone else we can expect to be compensated for our time and talents. If the content we create is being utilised by a business in order to help that business to communicate what they are/what they provide/sell then as the creators of that communication tool we are entitled to compensation based around the usage of that image or video.
I’ve had this conversation a few times lately and think it’s probably about time I rung this bell again for photographer’s and creatives to think properly about what they’re getting paid for
What’s your favourite image and why do you find that image to be your favourite? Is it the way it says something to you, or the fact it’s well exposed where it needs to be well exposed? Can you see an image without being aware of either, or are both (if executed well) not even coming to mind?
Be it one-to-one, a group of enthusiasts clubbing together for some new ideas, a school presentation or anything in-between isn’t it important to keep pushing the envelope of what we do?
We all know as creators we’re always facing an uphill battle: clients always want to do it cheaper, quicker, producing more, “Does that include social?”, “Can I use this for international"?” - all this against an over-saturated market where new guns are underbidding because that’s just how it’s been going for the last few years….
The recognition that there may not be a one size fits all approach to education, or that there are those who may not benefit from structured institutional learning is where we’re really going to see changes in the next century I think.